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Janet Choi

Janet Choi

14 posts

Janet Choi Janet Choi ·

How to generate quality leads for outbound at scale

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but...

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Janet Choi Janet Choi ·

5 ways to personalize your website content

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments....

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Janet Choi Janet Choi ·

Bridging the marketing-sales divide with data

Sales and marketing teams should be on the same page but they often don't get along. We examine how to deal with the tension with a learning loop system based on contextual lead data. Get your sales and marketing teams in sync and help them both succeed, together....

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