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Matt Sornson Matt Sornson ·

Accurate sales forecasting

No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make...

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Andrew O'Neal Andrew O'Neal ·

Automating outbound sales: lead generation at scale

Let's face it, sales reps are always a bottleneck to consistent high-volume conversions. It's not their fault - they're only human after all. Even the best reps are limited to how many high-touch personalized emails they can send in a day. Sure, they can send automated impersonal emails at scale,...

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Andrew Breen Andrew Breen ·

5 steps to improve your advertising and retargeting ROI

Guest post by Andrew Breen, President at Outshine. The most useful thing I've learned over my career is that a brands’ data is the shortest and best path to better marketing results. Companies that have superior data have a competitive advantage. Easy to say, hard to do. Building up that...

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