Trevor Sookraj Trevor Sookraj ·

Finding sales triggers

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or...

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Mike Heller Mike Heller ·

How to Avoid Ruining Your Domain Sender Score

Email is one of the most effective marketing communication channels. $1 invested in email returns an average of $38 in revenue. For sales teams, the importance is even more explicit. A single, well-crafted email can mean thousands of dollars in potential revenue from a single customer. Therefore it is critical...

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Andrew O'Neal Andrew O'Neal ·

Simple Lead Scoring and Qualification in Salesforce

This article is specifically for the Salesforce users out there. For a more general overview on lead qualification, see the modern guide to lead qualification. Salesforce is an ideal place to do lead qualification and scoring as it is typically the system of record and where all lead, contact, and...

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