Trevor Sookraj Trevor Sookraj ·

The unfair advantage of data and automation

Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have...

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Alex MacCaw Alex MacCaw ·

Clearbit for Marketo

Adding Enrichment data to Marketo gives you over 85 new data points on every lead. Data that can be used for everything from increasing form conversion, providing better leads to sales, writing highly personalized emails at scale, and even knowing when your buyer changes jobs....

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Trevor Sookraj Trevor Sookraj ·

Finding sales triggers

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or...

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