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Alex MacCaw Alex MacCaw ·

Our next chapter

When we raised our seed round in 2015, we told ourselves that was the only funding we’d ever need. We focused on staying lean and raced to profitability within our first nine months. For the past three years, Clearbit has been profitable. We are in this for the long...

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Janet Choi Janet Choi ·

How to generate quality leads for outbound at scale

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but...

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Janet Choi Janet Choi ·

5 ways to personalize your website content

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments....

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