The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns....
Read OnWe all know that one-size-fits-all marketing doesn’t work. Here on Clearbit’s growth team, we run targeted demand gen campaigns that use our own data and tools for segmentation, personalization, and low-friction signup. Here's how....
Read OnSales and marketing teams should be on the same page but they often don't get along. We examine how to deal with the tension with a learning loop system based on contextual lead data. Get your sales and marketing teams in sync and help them both succeed, together....
Read OnNew user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails....
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Only focusing on hand-raises isn't a smart sales process. We weren't reaching out to the best leads and wasting time with bad fits. So we turned to our own Clearbit data to define an ideal customer profile and create an automated lead scoring model in Salesforce....
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