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Trevor Sookraj Trevor Sookraj ·

Finding sales triggers

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or...

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Andrew O'Neal Andrew O'Neal ·

Real-time account based alerting comes to Salesforce

We're pleased to announce a new addition to our Salesforce suite which makes our integration even more valuable to your team - real-time ABM alerting. Clearbit Reveal for Salesforce For those unfamiliar, Clearbit Reveal takes your anonymous website traffic and uncovers the companies behind it. As of this week, our...

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Matt Sornson Matt Sornson ·

Accurate sales forecasting

No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make...

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