How Pipely makes conference leads useful (finally)
Behind every successful trade show or conference are the companies that sponsor and setup booths. Attendees flock to these events to discover the latest products, services and to get as many t-shirts as possible.
If you've ever sponsored a trade show or worked a booth, you'll know how frustrating it can be to end the conference with 800 business cards and very little context. I've personally spent hours researching my conference leads and prioritizing follow ups.
Pipely has built the solution to this problem and leverages Clearbit to add tons of additional data to the limited contact info you typically have post conference. They also live score your new leads and help you know exactly who to follow up with first.
As you your leads into Pipely, they use the contact email address to fire off a request to the Enrichment API and creates full person and company records. You can use this additional data to sort your leads by title, geography, company size, revenue, technologies used, or even twitter following.
You can even take this one step further and build a lead scoring formula with Pipely that will auto rank your leads and give you a prioritized lead list for follow ups.
We chose Clearbit because their API was flexible, super easy to use, and we were able to integrate everything into our product within a week.
Almog Koren - Founder @ Pipely