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Clearbit Forms

Lead forms are the one element that every B2B website in the world shares. In fact, 80% of SaaS companies won’t even share pricing until you fill out their lead form. However, most forms are a conversion nightmare with six plus required fields and a user experience that hasn’t changed in a decade.

The challenge has always been collecting all the data needed for lead scoring, routing, and segmentation, while keeping conversion rates high. So we decided to make a plug-and-play solution for everyone that would give the best of both worlds.

With Clearbit Forms, we have set out to build the highest converting lead form in the world that also gives you all the data you need on every submission. Leveraging our massive proprietary dataset to make your lead forms intelligent.

As soon as a lead enters their email address, Clearbit goes to work, pulling details like company name, job title, location, and employee count. You can then put that data to work in a few ways.

Dynamic Enrichment
Simplify and shorten your form by hiding all fields unless Clearbit can't find relevant data. This keeps your forms as short as possible, while still allowing you to collect the data you need.

Autofill Forms
With autofill, form fields will be filled in automatically with Clearbit data in front of your customer’s very eyes, making filling out a form painless.


Now that you have all this rich data on every lead, Forms lets you easily pass form submissions to your system of record through our pre-built integrations (Salesforce, Marketo, Hubspot, and more).

Clearbit Forms are free to try (up to 200 submissions per month), and you can get started here!

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