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Trevor Sookraj

Trevor Sookraj

7 posts

Trevor Sookraj Trevor Sookraj ·

The unfair advantage of data and automation

Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have...

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Trevor Sookraj Trevor Sookraj ·

Finding sales triggers

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or...

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Trevor Sookraj Trevor Sookraj ·

How to price your SaaS product

Pricing your SaaS product can seem like a guessing game – particularly if you’re pricing a brand new product. Luckily, there is a science to pricing. X.ai, a company building an AI assistant for your inbox, is an example of one of the few companies that went to market...

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Trevor Sookraj Trevor Sookraj ·

The complete guide to sales & marketing – the Wiki

The world of sales and marketing has changed. Smile and dial, steak dinners, untargeted email blasts, and dry whitepapers – all artifacts of the past. Your potential customers do their research before talking to sales, and they can find out about competitors with a quick Google search. This has created a...

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