No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make...
Read OnYou’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating...
Read OnOne of the best ways to drive adoption with your API product is to show it being used directly within your customer's existing tools. If they can immediately use your tool within something they know and love, you'll have a far easier time proving value. This is one reason why...
Read OnBuilding personalized customer experiences is fast becoming one of the most powerful marketing techniques in B2B SaaS. However, building new content for every target account or persona can take a huge amount of work. What if we could dynamically personalize your website in real time based on the visitor's IP...
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Just over a year ago, we launched Clearbit Connect for Gmail, a free email extension that gives you all the power of Clearbit data, right in your inbox. It was something of an experiment for us, but the response has been hugely encouraging and over 180,000 people have used...
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