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Janet Choi

Janet Choi

27 posts

Janet Choi Janet Choi ·

Find more of your best prospects with intent data

If sales and marketing burn up too much money chasing low-quality leads, growth becomes impossible. How do you keep customer acquisition costs down? Instead of always chasing new, variable-quality leads for variable results, do more with what you already have by leveraging intent data....

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Janet Choi Janet Choi ·

3 chat personalization tactics to engage target accounts

When you've got an account-based marketing plan in place, you already know who you want to talk to. You've already spent a lot of energy, money, and time trying to attract the attention of these specific target companies — from outbound emails, paid ads, events, direct mail, and other demand gen...

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