Mike Heller Mike Heller ·

How to Avoid Ruining Your Domain Sender Score

Email is one of the most effective marketing communication channels. $1 invested in email returns an average of $38 in revenue. For sales teams, the importance is even more explicit. A single, well-crafted email can mean thousands of dollars in potential revenue from a single customer. Therefore it is critical...

Read On
Andrew O'Neal Andrew O'Neal ·

Simple Lead Scoring and Qualification in Salesforce

This article is specifically for the Salesforce users out there. For a more general overview on lead qualification, see the modern guide to lead qualification. Salesforce is an ideal place to do lead qualification and scoring as it is typically the system of record and where all lead, contact, and...

Read On
Mike Heller Mike Heller ·

Thinking Beyond Account Based Marketing

Ask 10 marketers or sales leaders to define Account Based Marketing (ABM) and you’ll get 10 unique and conflicting responses. As the definitions of ABM are ambiguous and quite varied, let’s agree to define Account Based Marketing as this: a simple approach that aligns sales and marketing teams...

Read On
Join 15,000+ Subscribers
Get tactical growth tips once a week
Alex MacCaw Alex MacCaw ·

How to score sales leads programmatically

If your business has an inbound sales process then you're probably measuring the quality of leads. Knowing how important a lead is helps with prioritizing followups effectively. Proactively reaching out to valuable leads and giving them the white-gloves treatment can also help conversion. At Clearbit we have a system that...

Read On