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Alex MacCaw Alex MacCaw ·

Reveal: Shine New Light on Anonymous Web Traffic

I'm excited to share Reveal, a new product that delivers company data based on an IP address, effectively allowing customers to de-anonymize web traffic. Powering Reveal is a completely unique and dynamic dataset. Traditionally, IP-to-Company applications have been limited to large companies who own their IP blocks. With our new...

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Alex MacCaw Alex MacCaw ·

Friday's outage

On Friday afternoon, Clearbit was down for approximately 24 minutes, from 2:14pm to 2:38pm PDT. This is the longest outage that we've had in the past two years, and also the worst (given that every API was down). For that, we’re extremely sorry. We understand that Clearbit...

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Luke Whiting Luke Whiting ·

Analytics at Clearbit: simple, flexible, scaleable

Problem Analytics are hard to get right – especially for complex business models (like API-first SaaS). Building a flexible analytics stack is typically a challenging, non-trivial project. Everyone wants accurate, comprehensive data that can be easily consumed by teams across the company, but getting there hasn’t always been easy. This...

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Alex MacCaw Alex MacCaw ·

Segment Integration

Segment is changing the way modern businesses collect and analyze their customer data. Once plugged in, Segment receives data from a multitude of sources, say your website or product, and allows businesses to easily pipe data anywhere it needs to be. Needless to say, we're big fans and religious users...

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Matt Sornson Matt Sornson ·

Using free products for lead generation

When you’re in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try...

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Alex MacCaw Alex MacCaw ·

Launching Super Tags!

Accurate company categorization is a crucial part of the data we provide, and we've built up some incredible tech over this last year to automatically categorize companies by applying a neural net algorithm to their websites. This gets us the kind of coverage that would be impossible to achieve with...

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Alex MacCaw Alex MacCaw ·

Postmortem of yesterday's downtime

Yesterday we had a bad outage. From 22:25 to 22:58 most of our servers were down and serving 503 errors. As is common with these scenarios the cause was cascading failures which we go into detail below. Every day we serve millions of API requests, and thousands of...

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Matt Sornson Matt Sornson ·

4 ways to customize your SaaS onboarding

Every customer that comes to your product is different. They have different needs, job titles, work habits, budgets—the list goes on. Wouldn’t it be awesome to give each of them a personalized experience right from the start? Well, you can. And it’s not as hard to implement...

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