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Matt Sornson Matt Sornson ·

The Modern Guide to Lead Qualification

A successful SaaS company can have thousands of potential leads at the top of their sales funnel. But only a fraction of these leads will become customers. The process of filtering through those thousands of opportunities to find the best ones is called lead qualification. This is an integral part...

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Daniel Cadenas Daniel Cadenas ·

Monday's incident report

On Friday morning at 7:40 am, we experienced a global outage across all services. Clearbit was down for approximately 29 minutes. For that, we’re extremely sorry. We understand that Clearbit plays a large role in many sales, marketing, and product processes and we deeply apologize for any inconvenience...

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Matt Sornson Matt Sornson ·

Tech Tags v2

Being able to detect the kind of products and technologies your customers are using is a crucial aspect to understanding them, segmenting them, and ultimately selling to them. Our Enrichment API has always returned a what we call Tech Tags, a list of technologies we detect a company using. Today...

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Matt Sornson Matt Sornson ·

What Type of Companies Get into Y Combinator?

Since its inception in 2005, accelerator Y Combinator has helped fund, advise, and build over 1,400 companies. Some of these have gone on to become billion-dollar household names—Airbnb. Stripe. Zenefits. Dropbox. And a few have also died along the way. We wanted to understand these trends and see...

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Mike Heller Mike Heller ·

Thinking Beyond Account Based Marketing

Ask 10 marketers or sales leaders to define Account Based Marketing (ABM) and you’ll get 10 unique and conflicting responses. As the definitions of ABM are ambiguous and quite varied, let’s agree to define Account Based Marketing as this: a simple approach that aligns sales and marketing teams...

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Andrew O'Neal Andrew O'Neal ·

5 ways to use Enrichment

Enrichment is all about automatically discovering customer data, and turning a simple email address (or domain name) into a complete picture of your customer. However, this just skims the surface of what you can do. With access to over 85 data points and plenty of integrations with the tools you...

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Alex MacCaw Alex MacCaw ·

Clearbit OAuth API

Clearbit was founded on a powerful idea: that we can catalyze innovation by creating simple building blocks. The first stage of the plan was our APIs. By abstracting person & company data behind simple interfaces, you can build some powerful tools. We've already seen thousands of companies do just that...

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Alex MacCaw Alex MacCaw ·

Dynamic Chat Personalization

Adding a Chat widget to your site is a great way of interacting with potential customers, answering questions, and closing deals. We've been experimenting with using Drift on Clearbit's main site to do just that and the results have been great, but with one catch. We were finding the volume...

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Andrew O'Neal Andrew O'Neal ·

Clearbit Prospector — now in Salesforce

Our Prospector API recently turned one year old, and we're quite proud of how much the product has grown in that year. We've learned a few things along the way as well. API first companies aren’t just about RESTful APIs, they’re about fully integrating into existing workflows and...

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Matt Sornson Matt Sornson ·

Segment: the best way to use enrichment

Clearbit exists to bring unique insight and customer understanding to your business. Our APIs and integrations are designed to make it as easy as possible for anyone to enrich their existing customer data and learn more about the people that are using their products. Today we're taking that idea of...

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