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Mike Heller

Mike Heller

2 posts

Mike Heller Mike Heller ·

How to Avoid Ruining Your Domain Sender Score

Email is one of the most effective marketing communication channels. $1 invested in email returns an average of $38 in revenue. For sales teams, the importance is even more explicit. A single, well-crafted email can mean thousands of dollars in potential revenue from a single customer. Therefore it is critical...

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Mike Heller Mike Heller ·

Thinking Beyond Account Based Marketing

Ask 10 marketers or sales leaders to define Account Based Marketing (ABM) and you’ll get 10 unique and conflicting responses. As the definitions of ABM are ambiguous and quite varied, let’s agree to define Account Based Marketing as this: a simple approach that aligns sales and marketing teams...

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