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Matt Sornson

Matt Sornson

21 posts

Matt Sornson Matt Sornson ·

How Pipely makes conference leads useful (finally)

Behind every successful trade show or conference are the companies that sponsor and setup booths. Attendees flock to these events to discover the latest products, services and to get as many t-shirts as possible. If you've ever sponsored a trade show or worked a booth, you'll know how frustrating it...

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Matt Sornson Matt Sornson ·

Clearbit Prospector 1.0

Finding new leads is a major bottleneck to most companies' sales efforts, and it's not uncommon for orgs like Salesforce to hire hundreds of entry level sales people to manually scour the web for leads and contact info. We thought that the tedious and time consuming work of contact generation...

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Matt Sornson Matt Sornson ·

80% increase in industry categorization coverage

When we launched company categories (late last spring), they covered ~30% of companies. We could generate categories for most public companies and a good portion of highly visible private companies as well. Customers quickly started using them for signup routing, lead scoring, and segmentation analysis. All powerful use cases that...

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Matt Sornson Matt Sornson ·

Integrating Clearbit & Customer.io

Strategic drip campaigns are table-stakes for product marketing in 2016. Some people will sign up for your product and start paying you money without any hand-holding, but most are looking to you as a tour guide to help them navigate your offerings and become customers. Getting started with drip campaigns...

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Matt Sornson Matt Sornson ·

Discovery API

Today we are very excited to introduce our latest API--Discovery. Traditionally finding new leads is a long and painfully tedious part of a company's sales cycle. Manually building lists and endlessly trawling LinkedIn almost defines today's Sales Development Reps (SDR) role. Our new Discovery API enables you to quickly target...

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Matt Sornson Matt Sornson ·

Clearbit <3 Stamplay

We always get excited when there's a new easy way for people to use the Clearbit APIs. And here's the latest one! Stamplay is a backend as a service platform that let's you add our Enrichment APIs to your application with minimal custom dev work. Using Clearbit within Stamplay is...

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