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Matt Sornson

Matt Sornson

26 posts

Matt Sornson Matt Sornson ·

Accurate sales forecasting

No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make...

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Matt Sornson Matt Sornson ·

Fixing your lead quality problem

You’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating...

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Matt Sornson Matt Sornson ·

Using IP Address for B2B Website Personalization

Building personalized customer experiences is fast becoming one of the most powerful marketing techniques in B2B SaaS. However, building new content for every target account or persona can take a huge amount of work. What if we could dynamically personalize your website in real time based on the visitor's IP...

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Matt Sornson Matt Sornson ·

Connect for Microsoft Outlook

Just over a year ago, we launched Clearbit Connect for Gmail, a free email extension that gives you all the power of Clearbit data, right in your inbox. It was something of an experiment for us, but the response has been hugely encouraging and over 180,000 people have used...

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