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Matt Sornson

Matt Sornson

21 posts

Matt Sornson Matt Sornson ·

Clearbit Reports

Last September we launched Batch Enrichment as a way for our customers to quickly and easily run one-off lists through Enrichment to retrieve person & company data. Since launching, over fifty thousand batches have been run and 20 million records enriched! Batch has quickly become one of the best ways...

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Matt Sornson Matt Sornson ·

The Modern Guide to Lead Qualification

A successful SaaS company can have thousands of potential leads at the top of their sales funnel. But only a fraction of these leads will become customers. The process of filtering through those thousands of opportunities to find the best ones is called lead qualification. This is an integral part...

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Matt Sornson Matt Sornson ·

Tech Tags v2

Being able to detect the kind of products and technologies your customers are using is a crucial aspect to understanding them, segmenting them, and ultimately selling to them. Our Enrichment API has always returned a what we call Tech Tags, a list of technologies we detect a company using. Today...

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Matt Sornson Matt Sornson ·

What Type of Companies Get into Y Combinator?

Since its inception in 2005, accelerator Y Combinator has helped fund, advise, and build over 1,400 companies. Some of these have gone on to become billion-dollar household names—Airbnb. Stripe. Zenefits. Dropbox. And a few have also died along the way. We wanted to understand these trends and see...

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Matt Sornson Matt Sornson ·

Segment: the best way to use enrichment

Clearbit exists to bring unique insight and customer understanding to your business. Our APIs and integrations are designed to make it as easy as possible for anyone to enrich their existing customer data and learn more about the people that are using their products. Today we're taking that idea of...

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Matt Sornson Matt Sornson ·

Segment + Customer.io + Clearbit

Sending personalized drip campaigns to your signups can have a huge impact on conversion. It's something that's been especially effective here at Clearbit. We improved conversion by 40% just by sending different welcome emails to people in sales, marketing and engineering. One of our favorite tools for sending automated emails...

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Matt Sornson Matt Sornson ·

Announcing the Clearbit + Zapier integration

If you’re not a developer but you want full access to Clearbit’s APIs, your life just got a lot easier. We’re really excited to announce our integration with Zapier, which brings the full power of Clearbit to more than 500 applications. Even more exciting, you can create...

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Matt Sornson Matt Sornson ·

Using free products for lead generation

When you’re in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try...

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Matt Sornson Matt Sornson ·

4 ways to customize your SaaS onboarding

Every customer that comes to your product is different. They have different needs, job titles, work habits, budgets—the list goes on. Wouldn’t it be awesome to give each of them a personalized experience right from the start? Well, you can. And it’s not as hard to implement...

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